How to set up a Google Adwords Account
Google Adwords account setup is very easy. Google Adwords is an online advertising platform owned by Google. It’s one of the best and effective ways to reach more customers and then, grow your business faster.
However, before this, you just have to set up a Google Adwords account. Therefore, you need to know what Google AdWords means.
Google Adwords- Meaning
When you hear Google AdWords, it’s the online advertising platform developed by Google. It allows advertisers to pay to have their advertisement shown to their target audience or to web users who search for the keywords that they have chosen.
It’s a form of pay-per-click platform and every advertiser can reach their audience either through the Google search or through a display network.
Frankly speaking, this is the largest and the most used online advertising network in the world.
Millions of businesses and politicians use it for adverts online. They can use it either to grow their audience/followers or growing their customers.
As a display network, you can choose to place visual banner-style adverts on websites that are part of the display network. Once you set up a Google AdWords account, you can reach about 90% of the world internet users.
Steps to set up a Google Adwords account
If you want to set up your AdWords account, you can use an existing Google account (Gmail) or create a new one. As you create a new one, you must state the reason for the account. Show your location, time zone, set up billing details for Google to correctly bill you each month. visit this link https://www.wordstream.com/blog/ws/2015/03/06/adwords-account-structure for details on how to set up your AdWords account.
A step-by-step guide to creating your AdWords account
- The first thing you do is to sign up for Google AdWords account by visiting www.ads.google.com. You can create your account under an existing Gmail account or set up a new account. However, I think it’s better you set up a new Gmail for your ads. If you do this, your personal email won’t have to interfere with your Adwords email account.
- Verifying your account-If you’re using your existing Google account, you won’t use this step. However, if you created a new Gmail account for the AdWords, you’ll have to verify your account. It requires you to change some settings like settings of your time zones to your currency preference.
- Setting up your first Campaign- Once you’ve signed in to your AdWords account, it’ll prompt you to create your first campaign. Just choose your campaign settings. The settings contain your new campaign, audience language, location, network settings, bidding, and budget options.
Lastly, you’ll be asked to set up billing information. You have just two payment options on Google. Its automatic payments that allow you to pay after accruing clicks.
It charges you when you reach your billing threshold or 30 days after your last payment.
In case you choose the manual payments, your prepay Google ads and charges get deducted from the prepaid amount.
However, your prepaid balance is reduced, all your advertising will get suspended until you make a fresh payment.
You can decide to have payments drafted from either a credit card or a bank account. Know that Google must verify the bank account and this can even take a longer time.
How to bib for keywords for your Google ads
Before you bid for your ad’s keywords, you must know the keywords that are worth bidding for (Keys that are related to your business). To achieve this, use the keyword research tools to check. Enter the search term to begin. Once you key in the words, it’ll show a large list of related keywords to the original. Then, you’ll see the relative frequency of the related keywords. It’ll also show the search volume and the keywords’ competitiveness.
Using Google Adwords to write compelling ads
When you see that relevant keyword for your business, write compelling, persuasive text ads that’ll lure people to click on your ads. As you write, you must be careful, mind the space restrictions by Google.
Ensure you use the shortest and persuasive words that will make your prospective customers tap on your ads.
What to consider while writing your PPC Ad text
- Mind your choice of language. You can appear comic and emotional to attract your target audience to click on your ads.
Finally, you must know that after setting up your Google Adwords account, you’ll take out time to know how your ads working as a paid search advertiser.