Instagram Business account | how to create Instagram business account easily
Instagram business account is a great tool to help you establish your business presence and also achieve your business goals. This is very important because you have to leverage on the 15 million people that use Instagram for businesses.
Making profit is the sole aim of entering into any business venture. Even though you have to give quality service to mankind.
Social media is a great took to drive business, especially with the present-day digital marketing platforms. Social media platforms such as Facebook, Instagram, Twitter, LinkedIn and so on are a great tool for growing businesses.
The way social media marketing has influenced businesses can’t be overemphasized. However, an Instagram business account is viable means one can take their business to the next level. Through this, you’ll get more people to see your product i.e brand awareness and then, turn them as future customers. From this, you can make more profit.
If you’ve been looking for a way to create an Instagram business account, this article is for you. Instagram’s business account profile is just a feature that Instagram offers to brands that require their accounts to be seen as businesses.
Instagram business account
Therefore, it offers more features such as Instagram analytics, ad targeting, and a contact button and so on. With this, you’ll reach your audience in a special way and it’s all about visuals.
No doubt that great visuals remain the backbone of any successful content for any social media marketing.
How to create Instagram Business account
1. Follow the guidelines below: Download the Instagram App
The first step is to download the Instagram app on your device. Go to your play store and type Instagram app, when it appears, click on download. After downloading the app on your mobile device, tap on the install button. Thereafter, create a non-Business Instagram account first.
But if you have created a non-business account before, you’ll understand it better. The reason for this is that if you’re new, you can’t just switch to the Instagram business profile.
For this, Instagram will ask you to sign in with your Facebook account. But it’s not advisable now because if you link your profile, it’ll create the account based on your personal Facebook.
It’s better you create the account using your business email the email of the person that’ll be running the Instagram account.
2. Choose your Username and Password
Instagram will suggest as user name for you depending on the name you used to sign up. Choose the username that best fits your business name. It’s better your username becomes the name of your business name for easy recognition.
If your username is consistent, it’ll be easier for people to find you and it’ll increase your brand popularity when you start posting pictures and videos.
Choose a password, choose the right password that you can remember but ensure it’s strong enough to avoid hacking
3. Follow other accounts on Instagram
After you’ve created your account, find other accounts to follow or you can choose to skip this stage for now. But you’ll have to go back and find people and organizations to follow.
4. Upload a picture profile for the account
Now, at this point, you need to upload a profile picture for your account. We all know that social media marketing, it’s all about increasing your brand awareness.
From your profile picture, users should know what your company is about. How do you achieve this? The best way is to use your logo as your profile picture.
5. Switch Now to Instagram business account
It’s now time to switch to your Instagram business account from your normal Instagram profile. However, as a disclaimer, it requires you to have a Facebook business page.
If you have a Facebook business page before now, it becomes a lot easier for you. Just scroll to the right corner of the page and open the settings menu. If you’re using iOS, it’s a gear or an ellipsis on Android phones.
Just scroll down till you see the option to ‘Try Instagram Business Tools.’’ Choose this and click through the slideshow until it prompts you to connect your Instagram to your Facebook page.
Thereafter, it’ll ask for your permission to manage your Facebook business page. After this, you’re set.
Boom! Your Instagram profile is now your Business profile and you can access all the valuable insight that Instagram offers.
So, start building your company brand now that your business page is set. Fill your Instagram biodata and contact details. This will show all your visitors what you do.
You can achieve this by clicking on the bottom right to see your personal account. Click on the edit profile’’ button at the page top and update your bio contact details. Add your website URL if you have had an account with more than 10,000 followers. Also, add your Instagram Nametag to display on your business. Through the nametag, customers can easily find your new business account in the app.
6. How to convert an existing account to a Business account
You can convert your existing normal Instagram account to a business account. When you do this, you’ll access the features that will help you gain viral business brand awareness.
Follow the steps below:
- Visit your profile and tap on the 3 lines
- Click on settings
- Click on an account, then, tap on the Switch to a Business account
- It’s recommendable to connect your business account to your Facebook page that is associated with your business. But you can only connect one Facebook business page
- Include the details like your business or account’s category name and contact details
- Click on done, and your account is set and you can access all the features the app offers for business profiles.